Saturday, July 23, 2011

Winnipeg Jets Unveil New Logo

The Canadian Air Force should be proud with the new NHL Winnipeg Jets logo that was unveiled on Friday.

It depicts a CF-18 Hornet on top of a red maple leaf to form the center of the team's new logo.  The jet points North, representing the new ownership group, True North Sports and Entertainment, that brought the Jets to Winnipeg from Atlanta.

The inspiration for the new logo came from a similar design used for one special game for the Manitoba Moose in 2008.  The Moose are an American Hockey League team playing in Winnipeg.  The AHL functions as a developmental league for the NHL.

Every season the Moose honor the Canadian military by wearing a specially designed uniform, and for that 2008 game they honored the 1948 Royal Canadian Air Force.  The current logo is very similar to the one that was worn on that night.

Winnipeg has long been the home to a Canadian Air Force division, the 17 Wing, and team leaders looked to honor that relationship with their new team.
"Our desire was to authenticate the name and make it as meaningful as we possibly could," said Mark Chipman, Jets governor and True North chairman. "In my view, the best way to do that was to draw a connection to the rich history that our city has enjoyed with the air force, particularly through 17 Wing."
It'll be interesting to see what the team looks like with the new uniforms on the ice, but for now I give the new design a thumbs up.

Team Exec Mark Chipman Discusses the New Jets Logo
John Wood/Winnipeg Free Press

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